Marketing Executive

Job Title: Marketing Executive
Department: Sales and Marketing
Location: Head Office, Skelmersdale
Type: Full time; Monday – Friday, Permanent, Hybrid working; office/home
Start Date: Immediate
Salary: Enquire on application

General Overview of the Position

Virtue Technologies has a real focus and passion for the Education sector and has been a leading provider of IT solutions to primary and secondary schools, multi-academy trusts and FE colleges since 2006.

Marketing Executive is part of the Sales and Marketing Team supporting delivery of the company Marketing Plan.  Essential to the role is engaging with colleagues and partners to support the achievement of the Sales Plan. Demonstrating Virtue’s values, the Marketing Executive builds and maintains relationships with internal colleagues, suppliers, partners and customers to support company growth.

Main Duties and Responsibilities

Marketing:

• Contributing to campaign creation
• Generating leads to drive opportunities into the sales team
• Updating and cleansing data
• Assessing campaigns and generating actions to improve
• Owning and delivering social media coverage and engagement

Growth:

• Assessing effectiveness of campaigns and generating actions for improvements  
• Working closely with Account Managers to identify opportunities for new campaigns

Engagement and relationships:

• Engage with and build relationships with colleagues and external contacts to achieve your objectives
• Engage with and build relationships with colleagues to achieve their objective

Values:

• Demonstrate Virtue’s values in all relationships

Other such reasonable duties within the general scope of the job title.

Education/Qualifications

Essential:

• English GCSE (or equivalent)

Desirable:

• Degree in digital marketing or related field

Experience

Desirable:

• Minimum 2 years relevant experience

Skills/Knowledge

Essential:

• Microsoft Office skills to include Word and Excel

Desirable:

• Microsoft SharePoint including Teams
• Understanding of spreadsheets
• Hands on experience with CRM, such Dynamics 365 and Sales force
• MailChimp or similar
• Adobe Photoshop or similar

Aptitudes/Attributes

Essential:

• Excellent written and verbal communication
• Be innovative, highly organised and collaborative
• Organised and ability to meet deadlines with tight timescales
• Must be able to adapt to a changing plan at short notice
• Have an eye for detail and accuracy
• Able to work on own initiative and within a team environment
• Self-motivated and able to motivate others
• Diplomatic and authoritative when faced with difficult conversations

Other Job Requirements

• Willing to undertake further training to fulfil the requirements of the role
• Willing to work additional hours to meet the demands of the role
• Willing to turn hand to other tasks within the company as required

Note:

Please email us your CV and include your cover letter in the email body explaining the type of role you are looking for.